White Papers


Why Nudging Leads to Change

Discover why nudging is an effective way to communicate about change and some ideas on how to start nudging.


Using Persuasion to Influence Change

These levers can be used for leaders to communicate their upcoming change initiative.

It Is A Mistake to Only Sell The Sizzle

This video shares a common approach organizations take when rolling out an important change initiative.

The Magic Of Branding In Scaling Change

Branding can do the heavy lifting of communicating change within an organization.

Communicating Change is Not Always Common Sense

What you need to tell people first about change that is coming.

Ramp Up Training To Get Results

Training’s holy grail makes change efforts painless, but training alone can’t do it all.

Survive The Inevitable Change Transition Dip

The secret to assisting leaders through change is managing the transition dip.

Supervisors Make The Best Change Spokespeople

Supervisors are the superheroes in helping their team members move through change, but they don’t always get to use their super powers.

Be transparent when communicating about an upcoming change

Leaders often oversell the sizzle, which backfires when those impacted by the change realize there is pain associated with making the change.

Pay Now or pay later

Reluctance to report resistance to change early is a mistake that often becomes costly to address later.

delegation can kill the change

Delegation by leaders is usually good, except when it comes to change.

Bizzard way communicating can undercut change efforts

Selling the benefits of an organizational change should not take center stage.

Change is chaotic

All change is a disruptions to the status quo and thus, it can create chaos.

Change is emotional

All change is a disruption to the status quo and it often triggers a negative emotion.

People want results

People impacted by an organizational change can often get behind it when organizations effectively communicate about it.

Resistance is more than pushback

Resistance represents itself in a variety of ways–not just pushback from those impacted by the change.

Managing Resistance

Leaders need to embrace resistance and address it when it comes up.

The three stages of change

There are three stages of the change process.

The activities of each change stage

The three stages of change have their own unique activities.

Beware of overselling the sizzle

Leaders make a common mistake of overselling the benefits of an organizational change.

Too much sizzle is a bad thing

Focusing too much on the benefits of an organizational change often backfires.

Foot in the door persuasion tactic

This is a commonly known and used tactic for persuading others.

door in the face persuasion tactic

This technique is a commonly known and used persuasion tactic.

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No matter what change your company is going through, we can help. Let’s talk about how Eichenberg & Associates can be a great fit for your team.